Google’s Mobile Algorithm vs Your Vacation Rental Website

Posted on May 6, 2015

Google’s Mobile Algorithm vs Your Vacation Rental Website

Google’s new mobile-friendly ranking algorithm launched April 21, 2015. Meaning: your vacation rental website will now be partially ranked by how well your website pages can be navigated and read on mobile devices.This is your website’s “mobile-friendliness”. The algorithm is quite simple, your website pages are either mobile friendly or they are not. No partial points you are in or you are out. The algorithm ranks on a page by page basis. How can...

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Vacation Rental Marketing on a Budget

Posted on January 2, 2014

Vacation Rental Marketing on a Budget

Budgets… Some are BIG and some are small… Your Vacation Rental Business must budget for fixed and variable costs like payroll, utilities, rent, maintenance, and most importantly MARKETING. I like to think the latter is the most important because I am a marketer, but in the end we always need the lights on, and I am rather fond of my paycheck too. As responsible business executives we decide that a Superbowl ad is not in the budget this year due to recent roof...

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Groupon and Vacation Rental Marketing, A Good Idea?

Posted on November 18, 2013

Groupon and Vacation Rental Marketing, A Good Idea?

 Groupon – Groupon – Groupon. How tempting can you be. But how beneficial are you actually? Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Local deals can be as varied as discounts for Japanese restaurants too pet grooming too sky diving. Most deals are segmented by geography, but Groupon also has a section called Groupon Goods, which consists of online retailers selling discounted products...

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Inbound Marketing for Vacation Rental Management Companies

Posted on September 6, 2013

Inbound Marketing for Vacation Rental Management Companies

Last week we talked about Inbound Marketing as a whole. We got to know the “ins” of the inbound “funnel”. If you haven’t read the previous blog you can do so HERE. To recap a bit, the funnel is as follows: Attract Strangers Convert Visitors Close Leads Delight Customers Praise Promoters Now since this is a blog about the Vacation Rental Industry let’s go through the inbound process again and put a Vacation Rental Management Company at the center of it....

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Understand Inbound Marketing Today

Posted on August 29, 2013

Understand Inbound Marketing Today

Your first thought, “What is inbound marketing?” Inbound marketing starts with the internet. You create and post content to the web to attract prospects to your brand/website. The inbound funnel follows a buyer’s lifecycle from stranger > visitor > lead > customer > promoters. Attract Strangers SEO is the biggest part in inbound marketing. Many people will tell you it is the Blog but in all reality Blogging and creating meaningful content is...

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