Google’s Mobile Algorithm vs Your Vacation Rental Website

Posted on May 6, 2015

Google’s Mobile Algorithm vs Your Vacation Rental Website

Google’s new mobile-friendly ranking algorithm launched April 21, 2015. Meaning: your vacation rental website will now be partially ranked by how well your website pages can be navigated and read on mobile devices.This is your website’s “mobile-friendliness”. The algorithm is quite simple, your website pages are either mobile friendly or they are not. No partial points you are in or you are out. The algorithm ranks on a page by page basis. How can you find out if your website pages are up to Google’s standard of Mobile Friendly The easiest way to find out if your website pages are up to Google’s Mobile Friendly standards by google searching your site on a mobile device and seeing if your site results come back with the label like the one to the right. On the slim chance you don’t have your mobile device nearby for search purposes (come on man), you can utilize Google’s Mobile Friendly Tester. A nifty tool that lets you paste in page urls, Google combs the site and comes back with a pass or fail response. What makes a website mobile friendly? Using a font size that is readable without zooming. Making sure your tap targets/links are large and spread out enough to be pressed without error. Size content to the screen size so the viewer is not scrolling horizontally or having to zoom in or out. And avoiding using software like Flash that is not widely recognized by mobile devices. How can you get your vacation rental website passing Google’s Mobile Friendly test? The good news is that you have a couple options on how to get your site mobile ready. The bad news unless you are able to code, you will have to spend some $$ to get the results Google is looking for. Option 1. Hire a web designer to create either an entirely new responsive website or a mobile version of your site (usually accessed via a m.yourwebsiteurl.com). There are plenty of website companies capable of doing this but I would suggest going to a company familiar with the vacation rental industry. They already have all the technology to connect to your Management Software and know the ins and outs of multiple rental pages, bookings and checkouts. The following website companies already have APIs that connect directly to the RNS Vacation Rental Software Option 2. Start using RNS Mobile Pages. RNS’ quick and easy mobile optimized sites are designed with user friendly interfaces that promote fast and easy bookings. Your company is given all the tools and technologies necessary to capitalize on this current mobile market and pass all of Google’s Mobile Friendly parameters. Optimized Mobile Recognition Simplified User Interface Full Search capability Mobile Optimized Rental Photos One-Click Call Now Options Mobile Contact Forms Fast Loading Pages Easy Booking Process To learn more about RNS mobile pages CLICK HERE   Check out...

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The VRMA – Portland, Oregon & Hipsters

Posted on April 13, 2015

The VRMA – Portland, Oregon & Hipsters

What do the VRMA, Portland, Oregon and hipsters have in common? Plain flat out Awesomeness, that’s what. Ask a hipster he would know. There is also the fact that all 3 will be colliding at the Western Regional VRMA conference, April 13 & 14, held at the Portland Marriott Downtown Riverfront in Portland, Oregon! In honor of such a great event in such a great city we decided to dedicate this blog post to the ever so quirky Portland. Because really what is a vacation rental without the beautifully unique cities they reside in. Portland, Oregon is one of the most stereotyped cities in America (It’s full of hipsters, arts & crafts, coffee, hipsters, craft beer, tree-huggers, hipsters, hipsters; you get the picture). So we thought we would have a little fun and see how true those perceptions really are. We love you Portland ❤ 1. Hipsters Everywhere. Hipster is a type of counter culture who creates “cool” before society deems it “cool” and ergo is “not cool” anymore. (Those sneaky hipsters always keeping us “average people” on our toes..) This type of fringe culture started migrating west in the 60’s (think LA, Berkley, San Fran). Portland was just the next northward progression to accommodate the free spirited. And so when you walk down the streets of Portland today, a plethora of beards, deep v-necks, crop tops and suspenders flood the streets and record stores alike. And it is because of these folk that the city is and will remain so exciting and ever changing. So Hip on Hipsters. We Beard You. TRUE. 2. Portlandians Love Craft Beer. Oregon makes up 36.69% of all US craft beer sales, the highest of all states. There are 220 breweries in Oregon and almost half of those (83) are located in Portland. I think we can cheers and drink a growler (64 ounces of hoppy goodness) to this as TRUE. 3. All of Portland is Vegan. Yes, Portland has more vegetarian restaurants than any other city in the US. And Yes, PETA (People for the Ethical Treatment of Animals) has ranked Portland as the most veg friendly city in America. But considering only 3.2% of America is Vegetarian and Portland’s most renowned restaurants are Le Pigeon and Toro, whose names have a type of meat in the title and are known for their foie gras, squab and oxtail dishes. It seems to me that Portland is home to a couple more carnivores than they are given credit for, fancy ones too (squab, really?) FALSE. 4. Tree-Hugging, Bike-Riding, Dog-Loving Enthusiasts I love this stereotype. If more cities had this mentality, our world and human population would be a lot better off. Portlandians love the outdoors its TRUE. They like to keep it clean.Portland has a 75% recycle rate which ranks them 3rd best recycling city in America. They want to make it green....

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Spotlight – Unique Realty Inc.

Posted on March 31, 2015

Spotlight – Unique Realty Inc.

RNS User Spotlight of the Week: Unique Realty Inc. For the spotlight this week, we are having a virtual party! Sure it’s Spring Break and all but this week we celebrate extra hard for an RNS User that has been with us for 2 decades! Unique Realty of Amelia Island Unique Realty: A Poem A story quite unique about a locally owned and operated 28 year hand crafted antique. With knowledge and wisdom that only comes with age, this property management company can be found on Amelia Island’s center stage. Offering boutique rentals of the vacation and long term variety, conveniently located on the beautiful Amelia Omni Plantation in famous notoriety. Enjoy the gated seaside golf and tennis resort, Unique Reality provides personable hands on customer support. And don’t forget to bring fido along, there are plenty of villas and rentals where he perfectly belongs. Right beside you on your next Florida vacation week, when you stay with our friends, Unique.   Unique Realty of Amelia Island offers full property management and real estate services. Guests can stay in 25 different villas located on the stunning Amelia Omni Plantation. Contact Unique Reality to find out more. Website: www.uniqueameliaisland.com Contact: 904-261-3900 or Email Tip to Vacation Rental Owners: Take the stress and worry out of Vacation property ownership by using an experienced Property Management Company you trust. Especially if your second home is out of the current city or state you reside in. Professional property management handles everything for you giving you the extra time to enjoy life in the present. Rental Locations: Amelia Island is located off the coast of North East Florida by the city of Jacksonville. It is the southernmost destination in a chain of barrier islands stretching along the east coast of the United States from South Carolina to Florida called the Sea Islands. Amelia Island has 13 miles of beautiful beachfront for locals and guests to enjoy. The Annual Isle of 8 Flags Shrimp Festival celebrates Amelia Island’s busy past and love of seafood! It is said that 8 different countries flew their flag over the Island at one time or another. The festival is held on the first weekend of May and draws over 100,000 attendees. A kickoff parade starts the fun and throughout the weekend, live bands play, quirky contests are held (best beard, ice cream eating) and visitors can browse the works of over 300 local artists. Check more on the fun here. RNS Vacation Rental Management Tip: Large festivals or special events that bring in thousands of travelers is a great time to create repeat guests. While this is going to be one of the more hectic weeks throughout the year; delivering a stress-free stay for your guests will surely entice them to come back next year and stay in a place they know and enjoy. Hopefully also bringing back friends...

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Spotlight – Leighton Rentals

Posted on March 23, 2015

Spotlight – Leighton Rentals

RNS User Spotlight of the Week: Leighton Rentals As Spring starts to grace us with her presence and the world begins to warm, winter flight paths take a detour. Rather than vacationers jumping on the next Boeing 777 down to Miami, the likes of our thawed out northern destinations begin to rise as a “hot spot” for travel. So that is why, on this first day of spring, RNS celebrates our friends in New England, Leighton Rentals. The Vacation Rental Management Company is located on the picturesque peninsula of Cape Cod, Massachusetts.   About Leighton Rentals: Leighton Rentals began its Cape Cod journey in 2003. By providing the highest level of service to its owners and renters, Leighton was able to grow into one of the most successful and renowned rental agencies in the area today. This special Vacation Rental Company has a way of capturing the true essence of Cape Cod for their vacationing guests and home owners. Through years of experience, local knowledge and full appreciation for the Cape and their guests Leighton is able to deliver an unforgettable vacation package. Owners receive 24 hour service and wide spread marketing campaigns that range from internet search engine presence to 360 degree virtual tours, YouTube postings, public relations, direct mail and print material. Tip to Vacation Rental Owners:: A good Vacation Rental Agency employs the Industry’s best to manage and market the properties under their care. It allows the property owners a peace of mind knowing an experienced and dedicated staff is doing all in their power to treat your property with the respect it deserves. Leighton is a company that prides itself on the wonderful staff it employs. From back office to front, it takes the whole team to deliver the results Leighton Rentals is known for. Check out their team here. Website:www.capecodrentals.net Contact: 508-619-7658 or Email Rental Locations: The Cape Cod peninsula stretches from Provincetown in the northeast to Woods Hole in the southwest. The Cape has 559.6 miles (900.6 km) of coastline, over 60 access beaches and 30+ public golf courses. It is known for its wonderful maritime character and charm. Some well-known water activities the locals and tourists alike partake in are beach going, sport fishing and whale watching. Cape Cod was actually the birth place of East Coast whale watching. The perfect summer time conditions make this location a must see vacation destination. RNS Vacation Rental Management Marketing Tip: If your company has a predominately seasonal renting period make sure to budget for an increase of marketing funds before and during that period. A couple good ideas would be emailing previous guests, Facebook Ads, and geographically targeting prospects. Leighton and RNS: Since becoming a part of the RNS team in 2005 Leighton Rentals have grown into one of the top Rental Agencies in Cape Cod. Some of their favorite features of the RNS...

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Spotlight – SandCastle Realty Inc

Posted on March 11, 2015

Spotlight – SandCastle Realty Inc

RNS User Spotlight of the Week: SandCastle Realty     About Sandcastle Realty: Sandcastle Realty Inc. is an independent family owned and operated full service Real Estate Company serving Florida’s Central Gulf Coast. They are the professional choice for property management for vacation rentals in the area. With over 20 years’ experience in the business, they understand and take care of the important details that give their clients the best results and most income for their properties! Website: www.sandcastlerealtyinc.com Contact: 727-367-1223...

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